A lady and a man resting by a bridge overlooking a river in Hereford. The lady on the left of the picture is stood on a Beryl bike and the man on the right of the picture is stood on a Beryl e-bike.

Beryl celebrate Hereford contract by extending bike share scheme

The UK’s leading micromobility provider, Beryl, will provide the city’s bike share scheme for another five years, after it was successful in a competitive tendering process.

Working with Herefordshire Council, Beryl will also be doubling the number of e-bikes available to users, adding another 30 from September with more set to come during 2022.

The scheme initially launched in July 2019 with 75 bikes, eventually rising to 200 bikes with an additional 30 e-bikes added in March 2021, and has proven to be very popular with over 203,000 journeys being made, covering almost 495,000 km.

This equates to a significant environmental impact, saving 16.5 tonnes of carbon dioxide, the equivalent of 1,100,915 kettles boiled or almost 96 flights from London to Edinburgh.*

The scheme has also had a significant impact on road congestion, with feedback from users showing that 25.5% of the bike and e-bike journeys in Hereford have replaced road transport journeys - including driving a car/van, being a passenger in a car/van, and using a taxi or riding a motorbike or moped.**

Beryl CEO, Phil Ellis, said: “We’re obviously delighted that Herefordshire Council have chosen to continue to partner with us in their bid to get people travelling more sustainably, reducing congestion while improving air quality and public health. 

“Hereford is a great example of how delivering a range of services can better contribute towards the aims of an integrated transport network.

“Each type of transport has its own benefits and appeals, meaning that when they are delivered as a package, they can complement each other and broaden the appeal of active travel solutions.

“Over the next five years, we will continue to aim to remove the barriers that stop people using sustainable transport and inspire them to give it a try.”

Cllr John Harrington, Cabinet member for infrastructure and transport, said: “We are delighted to be partnering with Beryl for another five years and look forward to the additional e-bikes that will be arriving soon. It’s vital that we provide opportunities for as many people as possible to get out and about and enjoy the benefits of healthy, sustainable modes of transport such as cycling. The e-bikes are a joy to ride and encourage nervous or less fit riders to give cycling a go.

“Our fleet of Beryl Bikes are a real asset to the City and are proving hugely successful in helping to promote physical wellbeing and doing a little bit to protect our local environment.”

In line with its status as a B Corporation certified company – recognised for meeting exceptional standards of social and environmental performance, accountability, and transparency - Beryl will continue to deliver the scheme with local delivery partners. 

This includes local cycling courier solutions company Pedicargo, who distribute the bikes, and community interest company Hereford Cycle Hub, who help to maintain them. 

You can hire a Beryl Bike or e-Bike through the Beryl app, available for free download on the App Store for iOS, and the Google Play Store for Android users. 

The Beryl e-Bike can be differentiated from the Beryl Bikes through a lightning bolt symbol visible on the bike and bay icons in-app. The remaining range of the Beryl e-Bike is also displayed in-app ahead of hiring the bike so riders can confirm the battery will last throughout their journey. 

Beryl’s e-Bikes have a centre mount pedal assist, ensuring a lower centre of gravity in the bike, providing a safer and more enjoyable riding experience. Electric power is supplied through pedal assist, meaning the rider can adjust the bike's speed through the power in their pedalling. 

The electric assist of the Beryl e-Bike is capped at a max speed of 15.5mph (24.9kmph) in accordance with UK law. 

The local Beryl operations team manage all the on street maintenance and use a battery swapping process to ensure the e-bikes are charged and ready for use.

For more information on Beryl schemes, please visit beryl.cc/bikeshare

*Carbon saving calculations are approximate and are based on industry research

**Based on 2,823 user responses received since 10 March 2021

For more information, contact: press@beryl.cc

Notes to editors

  • Beryl is the UK's leading micromobility company, championing sustainable travel options to help reduce road congestion and improve air quality and public health. 
  • We have delivered affordable bike, cargo bike and scooter schemes in locations around the country; including Norwich, Watford, Hereford, Bournemouth, the Isle of Wight, Hackney and, most recently, Greater Manchester.
  • A B-Corp certified operator, we deliver schemes in partnership with cities and communities, placing people, social responsibility and environmental sustainability at the same level as financial sustainability.
  • We also provide technology for micromobility schemes in London and Birmingham and manufacture innovative technological solutions, such as the Laserlight.